Aroma Galangal focus first on those prospective consumers who understand the complexity of preparing traditional food, appreciate high quality food products, and people who are busy with their careers and want tasty read-to-eat convenience nutritious food.
The demographics to the typical Aroma Galangal customer are:-
1. Person with little time for complex food preparation.
2. Career person who does not have time to cook- saving time, work and energy.
3. Traveller who likes to bring convenient ready-made-food when travelling abroad.
4. Busy families with active lifestyles.
5. Person who loves traditional food.
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